David Lloyd Leisure is Europe’s largest and fastest growing group of premium racquets, health and fitness clubs. They have 98 clubs in the UK and a further 13 across mainland Europe. David Lloyd Leisure has approximately 570,000 members and 8,600 employees, including an expert health and fitness team of over 2000 and more than 680 tennis professionals.
Undertaking their global brand value, we carried forward this approach while creating their website, Our aesthetic approach was to keep the “design” to a minimum and let the content set the aesthetic style. The design was brought to life in code, through High resolution pictures that made the activities mentioned on the website look really lavish and distinct. Finally, the site was heavily optimized for performance for hundreds of thousands of users, viewing it on different devices, with different levels of bandwidth. We also worked on marketing collateral’s which includes invites, brochure, and many more
